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BRANDING
Brand building is simply a new label for a
collection of functions that have always been necessary to
make a business successful, requiring ongoing effort in several
areas to: - Increase the public's awareness of your business name and
logo.
- Build a strong company "essence" that inspires
loyalty and trust in your current customers and provides a level of
familiarity and comfort to draw in potential customers.
Often referred to as the "good will" portion of your
business, your brand is intangible and has nothing at all to do
with any real estate, inventory or vehicle fleets your company may
count as assets. Instead, it refers to the reputation behind your
company's name and logo. A carefully built brand is worth more
in actual dollars than all the tangible assets put together and is
what will reap monetary rewards when you're ready to sell your
company. The first thing you have to do is decide how you want
people to perceive your business, and then figure out what you have
to do to get there.
Here are some of the ways to help:
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Office Supplies:
A Marketing Powerhouse
Few marketing tools are as versatile and effective as the brochure.
Uses for brochures: List your services, Direct Mail, Programs, Newsletters, Menus, Events, Case Studies, Product List . . .
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Magnets:
Non-Stop Advertising
Magnets are powerful promotional tools. Give out magnets (magnetic business cards) to ensure that your contact info is in front of customers when they need it. For added visibility, our large magnets have space for your contact info plus a calendar, photo or other useful information.
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Pens:
An inexpensive and effective way to promote your business.
A great way to market your brand identity.
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Go to Bat:
for your brand with wearable advertisers.
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Green Products:
Be good to the environment with green products.
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Business Identity - Branding
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Want to look truly professional?
One simple way is to coordinate or brand your business materials (business cards, brochures, web site design) with the same look and feel.
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Business Identity:
Business Cards, Brochures, Postcards, Menus, Rack Cards, Catologs/Booklets, CD/DVD Sleeves, Event Tickets
Custom printed business cards. Make a great first impression.
Full-color printing on your choice of card stock
Paper Stock: Premium 80 lb. (215 gsm) or 100 lb. matte card stock available.
Glossy upgrade is available with the 80 lb. card.
Foil Accent: Available on both matte or glossy finish card stock.
One time set up fee: $20
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Brochures:
Showcase your company in full-color splendor
Bi-fold format; full-color both sides, High-quality card stock with aqueous coating, Paper Stock: 100 lb. text with aqueous coating. 11" x 9".
One time set up fee: $40
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Standard Postcards:
Standard Postcards are (5.47" x 4.21")
A tried and true method of advertisement. Promote a sale, Distribute coupons and special offers, Invite prospects to an event, Make an introductory offer, Thank customers and encourage referrals, Showcase the quality of your work.
Full-color printing on heavy, 80 lb. (215 gsm) glossy card stock.
One time set up fee: $20
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Over-sized Postcards):
Over sized post cards (8.5" x 5.47")
At double the standard size, the oversized postcards grab attention as soon as they land on the prospect’s desk.
Full-color printing on heavy card stock, Paper Stock: Premium, 80 lb. (215 gsm) glossy card stock.
One time set up fee: $30
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Menus:
Make a great introduction to any dining experience with the endless possibilities of an 8?" X 11" full-color printed menu. Choose lamination for a durable, water resistant finish.
Choose from 100 lb. gloss text or 70 lb. matte text, which is 100% recycled paper.
Menus include half-fold, Z-fold or letter-fold**
1.8-mil or 3.0-mil lamination optional*
*1.8-mil lamination is not available with edge seal.
**Laminated menus are scored and shipped flat, not folded.
Short-run menus are printed with state-of-the-art Xerox color laser printers. Because the printing method differs from our standard presses, color variations may occur when comparing press and copier produced products.
One time set up fee: $55
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Catalogs / Booklets:
6" x 6" 5.5” x 8.5” 8.5” x 11” 12” x 12” minimum 125
Booklets, sales catalogs, programs, or pamphlets.
With three inside paper selections, two binding options and three turnaround times, we’ve got the choices you need to get exactly what you want—when you want it.
Full-color printing included for outside covers and three printing options available for inside covers: full-color, black and white, or blank.
Inside-page color options: choose full color (4/4) or black and white (1/1).
Inside-page paper options: select 100 lb. gloss text, 80 lb. gloss text, or 70 lb. matte text that is 50% recycled with 30% post-consumer content.
Binding options: choose saddle-stitched (stapled) or Wire-O.
One time set up fee: $75
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CD / DVD Sleeves - minimum 500
are an affordable alternative to plastic jewel cases. Printing CD/DVD packaging on 12 pt. gloss card stock saves money and hassle. Printed sleeves are great for storing and/or packaging CD/DVDs for sale, promotional distribution, marketing or internal organizational uses.
One time set up fee: $30
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Event Tickets - minimum 50
Are perfect for sporting, fundraising, social and musical events. Numbered tickets printed in full color provide security and style while still being very affordable.
Trim size 1.75" x 5.5"
Premium 12 pt. gloss cover paper stock
Full-color event ticket printing on both sides, color front with blank back or color front with black-and-white back
Ticket numbering in blue, red or white ink (optional)
Perforated tear-off stubs (optional)
One time set up fee: $30
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Rack Cards
Get your business noticed
Great for marketing to travelers and tourists
Premium 80-lb card stock with glossy finish 3.74" x 8.27
One time set up fee: $30
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Flyers
Make striking announcements, sales promotions, price lists, real estate listing sheets, windshield flyers, menus, product spec sheets, newsletters, invoices, estimates, order forms and more.
Non-folded; color back optional, printed on high-quality card stock 100 lb. text with aqueous coating.
One time set up fee: $30
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