Everything you do on the web should have a purpose. To inform. build credibility and most often, to attract consumers. But effective website marketing includes more than just design. Effective website marketing strategy goes beyond a well thought out logo and attractive color scheme. We will ask some critical questions about what you want your website to accomplish. Only then can we initiate a website marketing plan that will support your business goals. Once these goals are clear, we build your website marketing plan.
Strategy. In order to be competitive in your target market goals need to be set, research has to be done and a map needs to be drawn out.
Optimize. The greatest free advertising that you can ever get is a high search engine ranking. Through Search Engine Optimization (SEO), according to web standards, we work to ensure that customers who are looking for your website will find it.
Social Media. Another great free source of advertising is social media. Your company profiles must be professional, optimized and have a purpose. Social media can hurt a business more than help if it is used inappropriately.
Advertise. To ensure you are getting the targeted traffic you want, North Star Web Services can manage all of your existing Pay Per Click (PPC) web advertising campaigns and create new ones to bring in new, targeted traffic to your website.
Search Engine Submission. After we ensure that your website is search engine optimized according to web standards and has a strategy, it is time for website submission to search engines and other useful sites. Your site will be submitted to thousands of search engines small and large.
Analyze. Analysis is critical to a successful website marketing effort. We use analytics to answer key questions about your site’s performance. Without this data, important strategic decisions about your site are based purely on speculation.
Is it time to see how strategic website marketing can take your business to the next level? Contact us for more information.
We require a minimum starting contract period of three months and a minimum number of hours. After the initial three months your account changes to a month-to-month contract.